Cookie Policy
COOKIE POLICY
Last updated: August 2026
This Cookie Policy explains how BLACK LABEL DESIGN SRL, operating under the AÏTHE brand (“AÏTHE”, “we”, “us” or “our”), uses cookies and similar technologies when you visit or interact with maisonaithe.com.
This Cookie Policy should be read together with our Privacy Policy, which provides further information about how we collect, use and protect personal data.
SECTION 1 - WHAT ARE COOKIES?
Cookies are small text files that may be stored on your device when you visit a website.
Cookies and similar technologies allow websites to recognise a device, remember certain information about a visitor’s preferences or activity, provide essential website functionality, understand how visitors interact with a website and, where permitted, support analytics, personalisation and advertising.
Similar technologies may include pixels, tags, local storage, identifiers and other technologies that perform comparable functions.
SECTION 2 - HOW WE USE COOKIES
AÏTHE uses cookies and similar technologies to operate and secure our online store, maintain shopping and checkout functionality, remember customer preferences, improve website performance and, where enabled and permitted, understand website usage and support marketing or advertising activities.
Some cookies are necessary for the website to function correctly and cannot reasonably be disabled through our consent controls.
Other cookies and similar technologies are used only in accordance with the privacy choices available to you and, where required by applicable law, after you have provided consent.
SECTION 3 - STRICTLY NECESSARY COOKIES
Strictly necessary cookies are required for the operation, security and basic functionality of our website.
These technologies may be used to:
maintain shopping cart functionality;
enable checkout and payment processes;
support customer account functionality;
remember privacy and cookie preferences;
maintain website security;
prevent fraudulent or malicious activity;
manage network traffic and website performance; and
provide services specifically requested by the visitor.
Because these technologies are necessary to provide the website or services requested by you, they may be used without consent where permitted by applicable law.
Disabling strictly necessary cookies through your browser may affect the functionality of the website and may prevent certain services from operating correctly.
SECTION 4 - FUNCTIONAL COOKIES
Functional cookies may allow the website to remember choices or preferences in order to provide enhanced functionality and a more personalised browsing experience.
Depending on the features available on our website, these technologies may help remember preferences such as language, country, currency or other website settings.
Where applicable law requires consent for these technologies, they will be used in accordance with the choices you make through our cookie controls.
If you do not allow functional cookies, certain personalised features may not operate as intended.
SECTION 5 - ANALYTICS AND PERFORMANCE COOKIES
Analytics and performance technologies may help us understand how visitors use the AÏTHE website.
They may collect information about matters such as:
pages and products viewed;
how visitors navigate through the website;
website performance;
traffic sources;
general interaction with website features; and
aggregated website usage patterns.
We may use this information to understand the performance of our website, identify technical issues and improve the customer experience.
Where required by applicable law, analytics and performance technologies will not be activated until the visitor has provided the relevant consent.
SECTION 6 - ADVERTISING AND MARKETING TECHNOLOGIES
Where advertising or marketing services are enabled, cookies, pixels or similar technologies may be used to measure the effectiveness of marketing campaigns, understand interactions with advertisements, limit repeated advertising and provide advertising that may be more relevant to visitors.
These technologies may allow information about interactions with the AÏTHE website to be shared with advertising or technology partners where such sharing is permitted and the required privacy choices have been obtained.
Advertising and marketing technologies that require consent will not be used for those purposes before the relevant consent has been provided in jurisdictions where prior consent is required.
You may withdraw or modify your consent at any time through the cookie or privacy controls made available on our website.
SECTION 7 - SHOPIFY
Our online store is powered by Shopify.
Shopify uses cookies and similar technologies to provide services such as storefront functionality, secure checkout, shopping cart functionality, fraud prevention, customer accounts, website performance and other ecommerce features.
Shopify may also provide analytics, personalisation or advertising-related technologies depending on the services and features enabled for our store and the privacy choices applicable to the visitor.
Where required, Shopify-related non-essential technologies are managed according to the consent choices collected through the customer privacy controls used on our website.
Shopify may process certain information in accordance with its own privacy obligations and policies.
SECTION 8 - THIRD-PARTY TECHNOLOGIES
In addition to Shopify, we may use third-party applications or service providers in connection with our online store.
Depending on which services are enabled from time to time, these providers may use cookies or similar technologies for functions such as website operation, analytics, marketing, customer service, security or other ecommerce functionality.
Where third-party technologies require consent under applicable law, they should only be activated for the relevant purposes after the required consent has been obtained.
Third-party providers may process information in accordance with their own privacy policies and legal obligations.
SECTION 9 - COOKIE CONSENT
Where required by applicable law, when you first visit our website you may be presented with a cookie banner or privacy control that allows you to accept, reject or manage the use of non-essential cookies and similar technologies.
Strictly necessary technologies may remain active because they are required to operate the website and provide services requested by you.
Your selection may itself be stored so that we can remember your privacy preferences.
Not providing consent to optional cookies does not prevent you from making a purchase from AÏTHE, although certain optional website features, analytics or personalised experiences may be unavailable.
SECTION 10 - CHANGING YOUR COOKIE PREFERENCES
You may change or withdraw your choices regarding non-essential cookies at any time through the Cookie Preferences or privacy controls available on our website.
Changing or withdrawing consent does not affect the lawfulness of any processing carried out before your preferences were changed.
Your browser may also allow you to block, restrict or delete cookies.
Browser controls operate separately from the privacy controls provided through our website and may affect both necessary and optional technologies.
Please note that blocking all cookies through your browser may prevent parts of our website, shopping cart, checkout or customer account from functioning correctly.
SECTION 11 - COOKIE DURATION
Cookies may be either session cookies or persistent cookies.
Session cookies generally remain active only for the duration of your browser session and are removed or cease to operate after the session ends.
Persistent cookies may remain on your device for a specified period or until they are deleted, depending on the purpose of the relevant technology and the settings of the service provider.
The duration of individual cookies may change as our ecommerce platform, applications or website functionality are updated.
SECTION 12 - PERSONAL DATA AND COOKIES
Some information collected through cookies and similar technologies may constitute personal data, particularly where it can be linked to a device, account or identifiable individual.
Where this occurs, the information is processed in accordance with our Privacy Policy and applicable data protection legislation.
For further information about the categories of personal data we process, the purposes and legal bases of processing, data sharing, international transfers, retention and your rights, please review our Privacy Policy.
SECTION 13 - YOUR PRIVACY CHOICES
Depending on your location, you may have additional privacy rights relating to targeted advertising or activities defined under applicable legislation as the sale or sharing of personal information.
Where applicable, these rights can be exercised through the Your Privacy Choices functionality available on our website.
Cookie consent preferences and other privacy choices may operate independently depending on the rights available in your jurisdiction.
SECTION 14 - UPDATES TO THIS COOKIE POLICY
We may update this Cookie Policy from time to time to reflect changes to the technologies used on our website, our service providers, Shopify functionality, our business practices or applicable legal requirements.
The current version will be published on this page and the “Last updated” date will be revised accordingly.
SECTION 15 - CONTACT INFORMATION
For questions about this Cookie Policy, our use of cookies or your privacy preferences, please contact:
BLACK LABEL DESIGN SRL / AÏTHE
Str. Saturn 16, Bl. D2, Sc. 1, Et. 3, Ap. 13
800344 Galați, Romania
Email: hello@maisonaithe.com
Phone: +40 757 716 447
Trade Register No.: J2018000251171
CUI: 38912586
